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The proper development of marketing skills and capabilities can help the entrepreneurial firms achieve a competitive advantage (Hills, Hultman and Miles 2008 Hills, G.E., Hultman, C.M. and Miles, P.M. 2008. The Evolution and Development of Entrepreneurial Marketing. Journal of Small Business Management, 46(1): 99–112. [Taylor & Francis Online], [Web of Science ®] , [Google Scholar]). The following research proposes an integrative framework built on previous research, which tests the various antecedents and outcomes of marketing capabilities in entrepreneurial firms. Environmental turbulence, as well as entrepreneurial and market orientation of the firm are tested as an antecedent to marketing capabilities of the firm. Firm performance is tested as an outcome of the marketing capabilities construct. A survey was conducted during the period of August 2008 to January 2009 among the CEOs of small technology firms in Germany. A structural equation model using PLS was developed to test the model. Environmental turbulence was found to have significant impact on the entrepreneurial orientation and market orientation of the firm, which in turn were found to have significant impact on marketing capabilities. Moreover the marketing capability of the firm was found to be significantly related to firm performance.
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