Article1993

Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis

Rohit Deshpandé · John U. Farley · Frederick E. Webster

1,823 citations0/0 files storedJournal of Marketing

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Innovation and Knowledge Management Management and Organizational Practices Organizational Management and Innovation

Abstract

, John U. Farley, Frederick E. Webster, Jr., Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis, Journal of Marketing, Vol. 57, No. 1 (Jan., 1993), pp. 23-37

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