Article1997

Strategic Orientation of the Firm and New Product Performance

923 citations0/0 files storedJournal of Marketing Research

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Innovation and Knowledge Management Business Strategies and Innovation Firm Innovation and Growth

Abstract

Hubert Gatignon, Jean-Marc Xuereb, Strategic Orientation of the Firm and New Product Performance, Journal of Marketing Research, Vol. 34, No. 1, Special Issue on Innovation and New Products (Feb., 1997), pp. 77-90

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References

1990Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms 1994The Capabilities of Market-Driven Organizations 1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1986Central Problems in the Management of Innovation 1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?1993MARKOR: A Measure of Market Orientation 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis

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