Measuring Market Orientation: Generalization and SynthesisRohit Deshpandé, John U. Farley1998-09-01articleJournal of Market-Focused Management721 citationsgreenNo readable copy stored yet — this record is metadata only.Innovation and Knowledge ManagementMarketing and Advertising StrategiesOrganizational Management and InnovationAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 721 citations exist upstream.References1990The Effect of a Market Orientation on Business Profitability1990Market Orientation: The Construct, Research Propositions, and Managerial Implications1994The Capabilities of Market-Driven Organizations1990Market Orientation: The Construct, Research Propositions, and Managerial Implications1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?1993MARKOR: A Measure of Market Orientation1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad AnalysisCited by2004A meta-analysis of the relationship between market orientation and business performance: evidence from five continents2000The Effects of Strategy Type on the Market Orientation–Performance Relationship2005The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance*2004Organizational culture, market orientation, innovativeness, and firm performance: an international research odyssey2014Modelagem de Equações Estruturais Baseada em Covariância (CB-SEM) com o AMOS: Orientações sobre a sua aplicação como uma Ferramenta de Pesquisa de Marketing2010Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?2007Why build a customer relationship management capability?2004The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance