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Robert J. Kopp · Study

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Robert J. Kopp

2 works· latest 1987· 1 institutionscluster: provisional

h-index2

i102

Citations37

Works here2

86

87

Most cited in this library

Factors influencing grocery retailers' support of trade promotions1986 · 22 citations
Packaged Goods Marketing — “Pull” Companies Look to Improved “Push”1987 · 15 citations

Works

2 shown

Packaged Goods Marketing — “Pull” Companies Look to Improved “Push”

Journal of Consumer Marketing·1987·2 authors

15citations

Factors influencing grocery retailers' support of trade promotions

Marketing Science Institute eBooks·1986·2 authors·book

22citations