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Giana M. Eckhardt · Study
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Author
Giana M. Eckhardt
39 works
· latest 2024
· 7 institutions
cluster: provisional
ORCID 0000-0001-7856-0719
Works
39 shown
Platform cooperatives in the sharing economy: How market challengers bring change from the margins
Journal of the Academy of Marketing Science
·
2024
·
3 authors
·
Open access
21
citations
Consumer Work and Agency in the Analog Revival
Journal of Consumer Research
·
2024
·
3 authors
·
Open access
22
citations
Liquid Consumer Security
Journal of Consumer Research
·
2023
·
3 authors
·
Open access
27
citations
Decolonizing marketing
Consumption Markets & Culture
·
2021
·
6 authors
·
Open access
52
citations
Consumer Collectives: A History and Reflections on Their Future
Journal of the Association for Consumer Research
·
2021
·
3 authors
35
citations
The broadening boundaries of materialism
Marketing Theory
·
2021
·
2 authors
·
Open access
60
citations
The Roar of the Crowd: How Interaction Ritual Chains Create Social Atmospheres
Journal of Marketing
·
2021
·
3 authors
·
Open access
154
citations
How Brands Craft National Identity
Journal of Consumer Research
·
2020
·
4 authors
·
Open access
39
citations
Introduction to the Handbook of the Sharing Economy: the paradox of the sharing economy
Edward Elgar Publishing eBooks
·
2019
·
3 authors
·
chapter
26
citations
Marketing in the Sharing Economy
Journal of Marketing
·
2019
·
6 authors
763
citations
New dynamics of social status and distinction
Marketing Theory
·
2019
·
2 authors
·
Open access
148
citations
Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand
Journal of Marketing Research
·
2019
·
2 authors
108
citations
Consumer spirituality
Journal of Marketing Management
·
2019
·
2 authors
·
Open access
74
citations
Consumer Deceleration
Journal of Consumer Research
·
2018
·
2 authors
246
citations
The Consumer Experience of Responsibilization: The Case of Panera Cares
Journal of Business Ethics
·
2018
·
2 authors
·
Open access
92
citations
Envisioning consumers: how videography can contribute to marketing knowledge
Journal of Marketing Management
·
2017
·
7 authors
·
Open access
43
citations
Liquid Consumption
Journal of Consumer Research
·
2017
·
2 authors
457
citations
The dynamic interplay between structure, anastructure and antistructure in extraordinary experiences
Journal of Business Research
·
2016
·
4 authors
67
citations
The Relationship between Access Practices and Economic Systems
Journal of the Association for Consumer Research
·
2016
·
2 authors
138
citations
The discontinuous evolution of women’s fashion in China
Qualitative Market Research An International Journal
·
2015
·
4 authors
10
citations
The rise of inconspicuous consumption
Journal of Marketing Management
·
2014
·
3 authors
364
citations
The erasure of antagonisms between popular music and advertising
Marketing Theory
·
2014
·
2 authors
17
citations
Learning to Play in the New "Share Economy"
Harvard business review
·
2013
·
3 authors
24
citations
Access-Based Consumption: The Case of Car Sharing: Table 1.
Journal of Consumer Research
·
2012
·
2 authors
·
Open access
2,014
citations
Liquid Relationship to Possessions
Journal of Consumer Research
·
2012
·
3 authors
·
Open access
325
citations
Globalization, Consumer Tensions, and the Shaping of Consumer Culture in India
Journal of Macromarketing
·
2012
·
2 authors
73
citations
Glocal yoga: Re-appropriation in the Indian consumptionscape
Marketing Theory
·
2012
·
2 authors
111
citations
Why don't consumers consume ethically?
Journal of Consumer Behaviour
·
2010
·
3 authors
411
citations
A Brief History of Branding in China
Journal of Macromarketing
·
2009
·
2 authors
85
citations
Asian Brands and the Shaping of a Transnational Imagined Community
Journal of Consumer Research
·
2008
·
2 authors
276
citations
Asian brands without borders: regional opportunities and challenges
International Marketing Review
·
2007
·
2 authors
97
citations
Just friends, good acquaintances or soul mates? An exploration of web site connectedness
Qualitative Market Research An International Journal
·
2007
·
2 authors
46
citations
The Other CSR: Consumer Social Responsibility
SSRN Electronic Journal
·
2006
·
4 authors
·
preprint
·
Open access
162
citations
Local Branding in a Foreign Product Category in an Emerging Market
Journal of International Marketing
·
2005
·
1 author
75
citations
Consumer Ethics Across Cultures
Consumption Markets & Culture
·
2005
·
3 authors
·
Open access
308
citations
The Role of Consumer Agency in the Globalization Process in Emerging Markets
Journal of Macromarketing
·
2004
·
2 authors
84
citations
Culture's Consequences: Comparing Values, Behaviors, Institutions and Organisations Across Nations
Australian Journal of Management
·
2002
·
1 author
336
citations
Cultural Paradoxes Reflected in Brand Meaning: McDonald's in Shanghai, China
Journal of International Marketing
·
2002
·
2 authors
86
citations
Consumption As Self-Presentation in a Collectivist Society
ACR Asia-Pacific Advances
·
1998
·
2 authors
48
citations