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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Patricia McHugh · Study

Home/Author

Patricia McHugh

5 works· latest 2019· 1 institutionscluster: provisionalORCID 0000-0003-1888-8426

h-index5

i105

Citations640

Works here5

13

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19

Most cited in this library

Institutional logics matter when coordinating resource integration2014 · 260 citations
Systems-thinking social marketing: conceptual extensions and empirical investigations2016 · 172 citations
Value co-creation in social marketing: functional or fanciful?2013 · 117 citations
A Dynamic Stakeholders’ Framework in a Marketing Systems Setting2019 · 48 citations
From restricted to complex exchange and beyond: social marketing’s change agenda2016 · 43 citations

Works

5 shown

A Dynamic Stakeholders’ Framework in a Marketing Systems Setting

Journal of Macromarketing·2019·4 authors·Open access

48citations

From restricted to complex exchange and beyond: social marketing’s change agenda

Journal of Marketing Management·2016·4 authors·Open access

43citations

Systems-thinking social marketing: conceptual extensions and empirical investigations

Journal of Marketing Management·2016·9 authors·Open access

172citations

Institutional logics matter when coordinating resource integration

Marketing Theory·2014·5 authors·Open access

260citations

Value co-creation in social marketing: functional or fanciful?

Journal of Social Marketing·2013·5 authors·Open access

117citations