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Vassilis Dalakas · Study

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Vassilis Dalakas

17 works· latest 2022· 4 institutionscluster: provisionalORCID 0000-0002-5564-9814

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Citations854

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Most cited in this library

Fan identification, Schadenfreude toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN)2012 · 140 citations
The Balance Theory Domino: How Sponsorships May Elicit Negative Consumer Attitudes2005 · 104 citations
He said, she said … they said: parents' and children's assessment of children's influence on family consumption decisions2005 · 100 citations
Family consumer decision making in Israel: the role of teens and parents2003 · 87 citations
Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages2013 · 72 citations

Works

17 shown

Brands in the eye of the storm: navigating political consumerism and boycott calls on social media

Qualitative Market Research An International Journal·2022·3 authors

40citations

Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries

Journal of Business Research·2019·4 authors·Open access

41citations

Understanding the Marketing Implications of Sport Rivalry: What we know and Where we are Headed

Sport Marketing Quarterly·2017·2 authors·Open access

19citations

Turning Guest Speakers' Visits into Active Learning Opportunities

DigitalCommons - Kennesaw State University (Kennesaw State University)·2016·1 author·Open access

14citations

A Qualitative Inquiry on Schadenfreude by Sport Fans

Journal of sport behavior·2015·3 authors

24citations

Brand Rivalry and Consumers’ Schadenfreude: The Case of Apple

Services Marketing Quarterly·2014

·2 authors

52citations

Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages

Journal of Marketing Communications·2013·2 authors

72citations

Fan identification, Schadenfreude toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN)

Journal of Services Marketing·2012·2 authors·Open access

140citations

Consumer Response to Sponsorships of the Performing Arts

Journal of Promotion Management·2009·1 author

18citations

Consumer psychology of sport: More than just a game.

·2008·2 authors

26citations

How our adolescent children influence us as parents to yield to their purchase requests

Journal of Consumer Marketing·2006·2 authors

44citations

The Effect of Cognitive Appraisals on Emotional Responses During Service Encounters

Services Marketing Quarterly·2006·1 author

29citations

He said, she said … they said: parents' and children's assessment of children's influence on family consumption decisions

Journal of Consumer Marketing·2005·2 authors

100citations

The Balance Theory Domino: How Sponsorships May Elicit Negative Consumer Attitudes

ACR North American Advances·2005·2 authors

104citations

“We Are Number One!” The Phenomenon of Basking-in-Reﬂected-Glory and Its Implications for Sports Marketing

Psychology Press eBooks·2004·2 authors·chapter

24citations

Family consumer decision making in Israel: the role of teens and parents

Journal of Consumer Marketing·2003·2 authors

87citations

Attitudes of Youth Toward Purchasing from Sponsors: A Cross-Cultural Perspective

Journal of Euromarketing·2002·2 authors

20citations