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Consumer psychology of sport: More than just a game. · Study

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ArticleConsumer psychology of sport: More than just a game.

Robert Madrigal2008

Article2008

Consumer psychology of sport: More than just a game.

Robert Madrigal · Vassilis Dalakas

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Consumer Behavior in Brand Consumption and Identification Sports, Gender, and Society Sport and Mega-Event Impacts

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2016Against all odds? Exploring the role of game outcome uncertainty in season ticket holders’ stadium attendance demand 2019Are you with us or against us? The role of threat and anger in sport sponsorship

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Year2008

Typearticle

Published2008-01-01

Languageen

Citations26

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ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW3154098232

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