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Elten Briggs · Study
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Author
Elten Briggs
15 works
· latest 2022
· 2 institutions
cluster: provisional
ORCID 0000-0003-0162-1389
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Citations
983
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Most cited in this library
Marketing Actions and the Value of Customer Assets
2002 · 258 citations
Identification Effects on Advertising Response: The Moderating Role of Involvement
2007 · 85 citations
The Influences of Ethical Climate and Organization Identity Comparisons on Salespeople and their Job Performance
2012 · 74 citations
Tell me a story: The role of narrative transportation and the C-suite in B2B advertising
2019 · 74 citations
Service Performance—Loyalty Intentions Link in a Business-to-Business Context: The Role of Relational Exchange Outcomes and Customer Characteristics
2009 · 73 citations
Works
15 shown
Exploring the synergistic role of ethical leadership and sales control systems on salesperson social media use and sales performance
Journal of Business Research
·
2022
·
2 authors
56
citations
The Role of Frontline Employees’ Competitive Intelligence and Intraorganizational Social Capital in Driving Customer Outcomes
Journal of Service Research
·
2020
·
2 authors
43
citations
The emotional side of organizational decision-making: examining the influence of messaging in fostering positive outcomes for the brand
European Journal of Marketing
·
2020
·
3 authors
41
citations
Tell me a story: The role of narrative transportation and the C-suite in B2B advertising
Industrial Marketing Management
·
2019
·
4 authors
74
citations
Salesperson time perspectives and customer willingness to pay more: roles of intraorganizational employee navigation, customer satisfaction, and firm innovation climate
Journal of Personal Selling and Sales Management
·
2019
·
3 authors
41
citations
Linking organizational service orientation to retailer profitability: Insights from the service-profit chain
Journal of Business Research
·
2018
·
3 authors
59
citations
Slogan recall effects on marketplace behaviors: The roles of external search and brand assessment
Journal of Business Research
·
2017
·
2 authors
21
citations
How Do Differing Community Engagement Strategies Affect Consumer Responses to a Retailer?
The Journal of Marketing Theory and Practice
·
2015
·
4 authors
19
citations
The Influences of Ethical Climate and Organization Identity Comparisons on Salespeople and their Job Performance
Journal of Personal Selling and Sales Management
·
2012
·
3 authors
74
citations
Shared ethnicity effects on service encounters: A study across three U.S. subcultures
Journal of Business Research
·
2011
·
2 authors
45
citations
Service Performance—Loyalty Intentions Link in a Business-to-Business Context: The Role of Relational Exchange Outcomes and Customer Characteristics
Journal of Service Research
·
2009
·
2 authors
73
citations
Investigating the influence of velocity performance on satisfaction with third party logistics service
Industrial Marketing Management
·
2009
·
3 authors
57
citations
Identification Effects on Advertising Response: The Moderating Role of Involvement
Journal of Advertising
·
2007
·
2 authors
85
citations
Does Hispanic‐targeted advertising work for services?
Journal of Services Marketing
·
2005
·
2 authors
37
citations
Marketing Actions and the Value of Customer Assets
Journal of Service Research
·
2002
·
7 authors
·
Open access
258
citations