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Giovanna Imperia · Study

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Giovanna Imperia

3 works· latest 1992cluster: provisional

h-index3

i103

Citations201

Works here3

82

85

92

Most cited in this library

The Corporate Annual Report: A Photo Analysis of Male and Female Portrayals1992 · 95 citations
Generic Brands versus National Brands and Store Brands1982 · 71 citations
Family Decision Making Role Perceptions Among Mexican-Americanand Anglo Wives: a Cross Cultural Comparison1985 · 35 citations

Works

3 shown

The Corporate Annual Report: A Photo Analysis of Male and Female Portrayals

Journal of Business Communication·1992·2 authors

95citations

Family Decision Making Role Perceptions Among Mexican-Americanand Anglo Wives: a Cross Cultural Comparison

ACR North American Advances·1985·3 authors

35citations

Generic Brands versus National Brands and Store Brands

Journal of Advertising Research·1982·3 authors

71citations