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Generic Brands versus National Brands and Store Brands · Study

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ArticleGeneric Brands versus National Brands and Store Brands

Isabella C. M. Cunningham1982

Article1982

Generic Brands versus National Brands and Store Brands

Isabella C. M. Cunningham · Andrew P. Hardy · Giovanna Imperia

71 citations·0/0 files stored·Journal of Advertising Research

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Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

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References

1971Price, brand name, and product composition characteristics as determinants of perceived quality.1974Brand Choice Behavior as a Function of Information Load: Replication and Extension 1977Information Acquisition Behavior in Brand Choice Situations

Cited by

2011Store Brand Purchase Intention: Effects of Risk, Quality, Familiarity and Store Brand Shelf Space 2017Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat 2009Perceptual categorization of private labels and national brands 2006Profiling consumers of own brands and national brands using human personality 2012Does advertising matter to store brand purchase intention? A conceptual framework 2011The relative importance of brand‐packaging, price and taste in affecting brand preferences 2015Understanding premium private labels: A consumer categorisation approach 2015Consumer responses to elimination of overpackaging on private label products

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1978A Behavioral Process Approach to Information Acquisition in Nondurable Purchasingarticle · 3 shared references 1991Product Quality: An Investigation into the Concept and How It Is Perceived by Consumersarticle · 3 shared references 1983The Influences of Inherent Risk and Information Acquisition on Consumer Risk Reduction Strategiesarticle · 3 shared references 1993L'extension des marques et des enseignes : Cadre conceptuel et problématique managérialearticle · 3 shared references 1996Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designsarticle · 2 shared references 1977Information Acquisition Behavior in Brand Choice Situationsarticle · 2 shared references

Details

Year1982

Typearticle

Published1982-10-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations71

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1080/00218499.1982.12468079

openalex_workW4412427652

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