The relative importance of brand‐packaging, price and taste in affecting brand preferences

José Luis Méndez, Javier Oubiña Barbolla, Natalia Rubio

2011-09-27articleBritish Food Journal52 citationsclosed

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Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Consumer Packaging Perceptions and Trends

Abstract

Purpose – This paper aims to analyze the relative importance of brand‐packaging, price and taste in the formation of brand preference for manufacturer and store brands in food product categories.

Citations in this library

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References

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