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ArticleUnderstanding premium private labels: A consumer categorisation approach

Magda Nenycz‐Thiel2015

Article2015

Understanding premium private labels: A consumer categorisation approach

Magda Nenycz‐Thiel · Jenni Romaniuk

48 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

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References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 2001Consumer perceived value: The development of a multiple item scale 1987Dimensions of Consumer Expertise 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations 2003Brand Synthesis: The Multidimensionality of Brand Knowledge 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations 1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality

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2020An evolutionary game theoretic model for analyzing retailers’ behavior when introducing economy and premium private labels 2022Adding budget and premium private labels to standard private labels: Established empirical generalizations, emerging empirical insights, and future research 2018The relationship between price and quality in durable product categories with private label brands 2019Trust transfer from manufacturer to private label brand: The moderating role of grocery store format

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Details

Year2015

Typearticle

Published2015-11-19

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations48

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jretconser.2015.10.008

openalex_workW2174587337

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2022

Health and Non-Health Determinants of Consumer Behavior toward Private Label Products—A Systematic Literature Review

2020Premium Private Label strategies: social networks and traditional perspectives

2024Pandemic‐led brand switch: Consumer stickiness for private‐label brands

2020Analyzing proprietary, private label, and non-brands in fresh produce purchases