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Jenni Romaniuk · Study
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Author
Jenni Romaniuk
54 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0002-5774-1390
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54
Citations
2,617
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Most cited in this library
Behavioral brand loyalty and consumer brand associations
2011 · 229 citations
Conceptualizing and measuring brand salience
2004 · 212 citations
Measuring brand perceptions: Testing quantity and quality
2003 · 132 citations
Comparing Methods of Brand Image Measurement
2006 · 120 citations
Evidence concerning the Importance of Perceived Brand Differentiation
2007 · 110 citations
Works
54 shown
How to signal product variety on pack: an investigation of color and image cues
International Journal of Market Research
·
2023
·
5 authors
·
Open access
13
citations
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
European Journal of Marketing
·
2022
·
4 authors
·
Open access
32
citations
When retailers and manufacturers advertise together; examining the effect of co-operative advertising on ad reach and memorability
Journal of Retailing and Consumer Services
·
2020
·
4 authors
28
citations
Building a unique brand identity: measuring the relative ownership potential of brand identity element types
Journal of Brand Management
·
2020
·
4 authors
70
citations
Understanding consumer perceptions of luxury brands
International Journal of Market Research
·
2019
·
2 authors
14
citations
Modeling brand market share change in emerging markets
International Marketing Review
·
2018
·
3 authors
32
citations
Does an expanded brand user base of co-branded advertising help ad-memorability?
International Journal of Market Research
·
2018
·
4 authors
16
citations
Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory
Marketing Letters
·
2017
·
3 authors
·
Open access
46
citations
Brand awareness: revisiting an old metric for a new world
Journal of Product & Brand Management
·
2017
·
3 authors
89
citations
Is consumer psychology research ready for today’s attention economy?
Journal of Marketing Management
·
2017
·
2 authors
23
citations
Framing Advertisements to Elicit Positive Emotions and Attract Foster Carers
Journal of Advertising Research
·
2016
·
5 authors
29
citations
Can Brand Users Really Remember Advertising More Than Nonusers?
Journal of Advertising Research
·
2016
·
3 authors
53
citations
Exploring the past Behaviour of New Brand Buyers
International Journal of Market Research
·
2016
·
3 authors
20
citations
Comparing Direct and Indirect Branding in Advertising
Australasian Marketing Journal (AMJ)
·
2016
·
3 authors
28
citations
Understanding premium private labels: A consumer categorisation approach
Journal of Retailing and Consumer Services
·
2015
·
2 authors
48
citations
Benchmarking buyer behavior towards new brands
Marketing Letters
·
2015
·
3 authors
·
Open access
25
citations
The stability and sales contribution of heavy‐buying households
Journal of Consumer Behaviour
·
2014
·
2 authors
20
citations
Measuring the Strength Of Color Brand-Name Links
Journal of Advertising Research
·
2014
·
2 authors
26
citations
The real difference between consumers' perceptions of private labels and national brands
Journal of Consumer Behaviour
·
2014
·
2 authors
31
citations
Achieving Reach in a Multi-Media Environment
Journal of Advertising Research
·
2013
·
3 authors
37
citations
Viewpoint: What's (Brand) Love Got to do with it?
International Journal of Market Research
·
2013
·
1 author
17
citations
Do brands lack personality?
Marketing Theory
·
2012
·
2 authors
32
citations
Five Steps to Smarter Targeting
Journal of Advertising Research
·
2012
·
1 author
12
citations
Modeling mental market share
Journal of Business Research
·
2012
·
1 author
63
citations
Lifting the Productivity of TV Advertising
Journal of Advertising Research
·
2012
·
1 author
12
citations
Value-For-Money Perceptions of Supermarket and Private Labels
Australasian Marketing Journal (AMJ)
·
2012
·
2 authors
26
citations
Behavioral brand loyalty and consumer brand associations
Journal of Business Research
·
2011
·
2 authors
229
citations
The NPS and the ACSI: A Critique and An Alternative metric
International Journal of Market Research
·
2011
·
3 authors
58
citations
The Nature and Incidence of Private Label Rejection
Australasian Marketing Journal (AMJ)
·
2011
·
2 authors
63
citations
Brand equity of defectors and never boughts in a business financial market
Industrial Marketing Management
·
2010
·
2 authors
21
citations
Cost Per Second
Journal of Advertising Research
·
2010
·
2 authors
50
citations
Competition for memory retrieval between private label and national brands
Journal of Business Research
·
2009
·
4 authors
·
Open access
40
citations
Perceptual categorization of private labels and national brands
Journal of Product & Brand Management
·
2009
·
2 authors
68
citations
The Efficacy of Brand-Execution Tactics in TV Advertising, Brand Placements, and Internet Advertising
Journal of Advertising Research
·
2009
·
1 author
·
Open access
52
citations
The Influences of Brand Usage on Response to Advertising Awareness Measures
International Journal of Market Research
·
2009
·
2 authors
31
citations
Brand defection in a business-to-business financial service
Journal of Business Research
·
2008
·
2 authors
38
citations
Positive and negative brand beliefs and brand defection/uptake
European Journal of Marketing
·
2008
·
3 authors
50
citations
Negative Brand Beliefs and Brand Usage
International Journal of Market Research
·
2008
·
2 authors
·
Open access
36
citations
Comparing Methods of Measuring Brand Personality Traits
The Journal of Marketing Theory and Practice
·
2008
·
1 author
45
citations
Evidence concerning the Importance of Perceived Brand Differentiation
Australasian Marketing Journal (AMJ)
·
2007
·
3 authors
110
citations
The relationship between unique brand associations, brand usage and brand performance: analysis across eight categories
Journal of Marketing Management
·
2007
·
2 authors
77
citations
Comparing Methods of Brand Image Measurement
International Journal of Market Research
·
2006
·
2 authors
120
citations
Comparing prompted and unprompted methods for measuring consumer brand associations
Journal of Targeting Measurement and Analysis for Marketing
·
2006
·
1 author
·
Open access
18
citations
Evaluating Advertising Effects on Brand Perceptions: Incorporating Prior Knowledge
International Journal of Market Research
·
2006
·
2 authors
24
citations
Variation in brand trust scores
Journal of Targeting Measurement and Analysis for Marketing
·
2005
·
2 authors
·
Open access
25
citations
Loyalty to price tiers in purchases of bottled wine
Journal of Product & Brand Management
·
2005
·
2 authors
29
citations
Conceptualizing and measuring brand salience
Marketing Theory
·
2004
·
2 authors
212
citations
Brand and Advertising Awareness: A Replication and Extension of a Known Empirical Generalisation
Australasian Marketing Journal (AMJ)
·
2004
·
4 authors
62
citations
Brand attributes – ‘distribution outlets’ in the mind
Journal of Marketing Communications
·
2003
·
1 author
40
citations
Brand Salience and Customer Defection in Subscription Markets
Journal of Marketing Management
·
2003
·
2 authors
47
citations
Measuring brand perceptions: Testing quantity and quality
Journal of Targeting Measurement and Analysis for Marketing
·
2003
·
2 authors
·
Open access
132
citations
Evaluative and Descriptive Response Patterns to Negative Image Attributes
International Journal of Market Research
·
2003
·
2 authors
14
citations
Brand positioning in financial services: A longitudinal test to find the best brand position
Journal of Financial Services Marketing
·
2001
·
1 author
43
citations
Using Known Patterns in Image Data to Determine Brand Positioning
International Journal of Market Research
·
2000
·
2 authors
41
citations