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Measuring brand perceptions: Testing quantity and quality · Study

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ArticleMeasuring brand perceptions: Testing quantity and quality

Jenni Romaniuk2003

OA

Articlebronze2003

Measuring brand perceptions: Testing quantity and quality

Jenni Romaniuk · Byron M. Sharp

132 citations·0/0 files stored·Journal of Targeting Measurement and Analysis for Marketing

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1991Managing brand equity : capitalizing on the value of a brand name.1992Managing Brand Equity: Capitalizing on the Value of a Brand Name 1981Positioning: The Battle for Your Mind 1987Advertising and Promotion Management 1996Characteristics of memory associations: A consumer-based brand equity perspective 1986Under what conditions does theory obstruct research progress?

Cited by

2019The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention 2013An Empirical Study of Corporate Brand Image, Customer Perceived Value and Satisfaction on Loyalty in Shoe Industry 2020Brand knowledge and non-financial brand performance in the green restaurants: Mediating effect of brand attitude 2014The Impact of Website Quality and Perceived Trust on Customer Purchase Intention in the Hotel Sector: Website Brand and Perceived Value as Moderators 2007

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Year2003

Typearticle

Published2003-01-01

VenueJournal of Targeting Measurement and Analysis for Marketing

ISSN-L0967-3237

Languageen

Citations132

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/palgrave.jt.5740079

openalex_workW2010953621

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Branding strategy and consumer high‐technology product

2016Brand prominence in luxury consumption: Will emotional value adjudicate our longing for status?

2008Positive and negative brand beliefs and brand defection/uptake

2019The effect of website quality on repurchase intention with the mediation of perceived value: The case study of online travel agencies in Vietnam