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Measuring brand perceptions: Testing quantity and quality
10 references·16 citing·36 second hop
Measuring brand perceptions: Testing quantity and quality (2003)Measuring brand perceptions: Testing quan…Characteristics of memory associations: A consumer-based brand equity perspective (1996)Characteristics of memory ass…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…The Effects of Frequency Knowledge on Consumer Decision Making (1987)The Effects of Frequency Know…Advertising and Promotion Management (1987)Advertising and Promotion Man…Under what conditions does theory obstruct research progress? (1986)Under what conditions does th…Positioning your product (1982)Positioning your productPositioning: The Battle for Your Mind (1981)Positioning: The Battle for Y…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Advancing the understanding of the pre-purchase stage of the customer journey for service brands (2022)Advancing the understanding o…Storytelling Advertising Investment Profits in Marketing: From the Perspective of Consumers’ Purchase Intention (2020)Storytelling Advertising Inve…Relationship between brand association and customer loyalty: The case of online retail industry (2020)Relationship between brand as…Influence of consumer perceptions of private label brands on store loyalty – evidence from Indian retailing (2020)Influence of consumer percept…Brand knowledge and non-financial brand performance in the green restaurants: Mediating effect of brand attitude (2020)Brand knowledge and non-finan…The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention (2019)The role of involvement: Inve…The effect of website quality on repurchase intention with the mediation of perceived value: The case study of online travel agencies in Vietnam (2019)The effect of website quality…How consumer perceived ethicality influence repurchase intentions and word-of-mouth? A mediated moderation model (2019)How consumer perceived ethica…Exploring the Impact of Airlines Service Quality on Customer Loyalty: Evidence from Taiwan (2017)Exploring the Impact of Airli…Brand prominence in luxury consumption: Will emotional value adjudicate our longing for status? (2016)Brand prominence in luxury co…Tourists' purchase intentions: impact of franchise brand awareness (2014)Tourists' purchase intentions…The Impact of Website Quality and Perceived Trust on Customer Purchase Intention in the Hotel Sector: Website Brand and Perceived Value as Moderators (2014)The Impact of Website Quality…An Empirical Study of Corporate Brand Image, Customer Perceived Value and Satisfaction on Loyalty in Shoe Industry (2013)An Empirical Study of Corpora…Service quality, brand image and price fairness impact on the customer satisfaction and loyalty (2011)Service quality, brand image …Positive and negative brand beliefs and brand defection/uptake (2008)Positive and negative brand b…Branding strategy and consumer high‐technology product (2007)Branding strategy and consume…Customer-Oriented Approaches to Identifying Product-Markets (1979)U.S. International Pleasure Travelers’ Images of Four Mediterranean Destinations: A Comparison of Visitors and Nonvisitors (1999)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Destination Marketing Organizations and destination marketing: A narrative analysis of the literature (2013)The Structure of Scientific Revolutions (1963)The Handbook of Social Psychology (1969)Norm theory: Comparing reality to its alternatives. 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(2004)Investigating Variation in Replicability (2014)A Theory of Cognitive Dissonance (2017)Dimensions of Consumer Expertise (1987)Brand trust in the context of consumer loyalty (2001)Customer-based brand equity for a destination (2007)Examining the role of advertising and sales promotions in brand equity creation (2011)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)From Intentions to Actions: A Theory of Planned Behavior (1985)Trust and TAM in Online Shopping: An Integrated Model1 (2003)How trust leads to online purchase intention founded in perceived usefulness and peer communication (2021)Integrating the S-O-R Model to Examine Purchase Intention Based on Instagram Sponsored Advertising (2022)How Social Media Live Streams Affect Online Buyers: A Uses and Gratifications Perspective (2023)A resource‐based view of the firm (1984)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions (2004)The complex relationship between consumer satisfaction and brand loyalty (1995)The C-OAR-SE procedure for scale development in marketing (2002)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)Communication and Control Processes in the Delivery of Service Quality (1988)
this work references cited by second hop

References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 1981Positioning: The Battle for Your Mind1,060 cited
  • 1987Advertising and Promotion Management868 cited
  • 1996Characteristics of memory associations: A consumer-based brand equity perspective612 cited
  • 1986Under what conditions does theory obstruct research progress?574 cited
  • 1982Positioning your product429 cited
  • 1987The Effects of Frequency Knowledge on Consumer Decision Making257 cited

Cited by

  • 2019The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention288 cited
  • 2013An Empirical Study of Corporate Brand Image, Customer Perceived Value and Satisfaction on Loyalty in Shoe Industry88 cited
  • 2020Brand knowledge and non-financial brand performance in the green restaurants: Mediating effect of brand attitude84 cited
  • 2014The Impact of Website Quality and Perceived Trust on Customer Purchase Intention in the Hotel Sector: Website Brand and Perceived Value as Moderators

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79 cited
  • 2007Branding strategy and consumer high‐technology product62 cited
  • 2016Brand prominence in luxury consumption: Will emotional value adjudicate our longing for status?57 cited
  • 2008Positive and negative brand beliefs and brand defection/uptake50 cited
  • 2019The effect of website quality on repurchase intention with the mediation of perceived value: The case study of online travel agencies in Vietnam47 cited
  • 2011Service quality, brand image and price fairness impact on the customer satisfaction and loyalty41 cited
  • 2019How consumer perceived ethicality influence repurchase intentions and word-of-mouth? A mediated moderation model34 cited
  • 2020Influence of consumer perceptions of private label brands on store loyalty – evidence from Indian retailing33 cited
  • 2022Advancing the understanding of the pre-purchase stage of the customer journey for service brands32 cited
  • 2014Tourists' purchase intentions: impact of franchise brand awareness32 cited
  • 2020Relationship between brand association and customer loyalty: The case of online retail industry31 cited
  • 2020Storytelling Advertising Investment Profits in Marketing: From the Perspective of Consumers’ Purchase Intention31 cited
  • 2017Exploring the Impact of Airlines Service Quality on Customer Loyalty: Evidence from Taiwan31 cited