Characteristics of memory associations: A consumer-based brand equity perspectiveUnknown author1996-10-01articleInternational Journal of Research in Marketing612 citationsclosedNo readable copy stored yet — this record is metadata only.Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising StrategiesCorporate Identity and ReputationAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 612 citations exist upstream.References1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity1987Dimensions of Consumer Expertise1991Managing brand equity : capitalizing on the value of a brand name.1990Consumer Evaluations of Brand Extensions1992Managing Brand Equity: Capitalizing on the Value of a Brand Name1985Measuring Consumer Involvement Profiles1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1991A Test of Services Marketing Theory: Consumer Information Acquisition ActivitiesCited by2001Brand trust in the context of consumer loyalty2007Customer-based brand equity for a destination2011Examining the role of advertising and sales promotions in brand equity creation2010Brand equity dilution through negative online word-of-mouth communication2006Building consumer–brand relationship: A cross‐cultural experiential view2000Co‐branding: brand equity and trial effects2001Using free association to examine the relationship between the characteristics of brand associations and brand equity2008Towards an identity-based brand equity model