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Byron M. Sharp · Study
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Author
Byron M. Sharp
48 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0002-6213-1423
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47
Citations
3,853
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Most cited in this library
Loyalty programs and their impact on repeat-purchase loyalty patterns
1997 · 791 citations
Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication
2000 · 637 citations
Conceptualizing and measuring brand salience
2004 · 212 citations
Purchase Loyalty is Polarised into Either Repertoire or Subscription Patterns
2002 · 150 citations
What is Differentiation and How Does it Work ?
2001 · 147 citations
Works
48 shown
The market-based assets theory of brand competition
Journal of Retailing and Consumer Services
·
2023
·
3 authors
·
Open access
37
citations
Where is the brand growth potential? An examination of buyer groups
Marketing Letters
·
2023
·
3 authors
·
chapter
·
Open access
20
citations
How loyalty extends across product categories
Journal of Consumer Behaviour
·
2021
·
5 authors
15
citations
The unbearable lightness of buying
Journal of Marketing Management
·
2021
·
4 authors
·
Open access
16
citations
When Brands Go Dark
Journal of Advertising Research
·
2021
·
5 authors
·
Open access
14
citations
Ageism Kills Brands
Australasian Marketing Journal (AMJ)
·
2021
·
5 authors
9
citations
Measuring advertising’s effect on mental availability
International Journal of Market Research
·
2020
·
4 authors
·
Open access
14
citations
Psychological targeting
Proceedings of the National Academy of Sciences
·
2018
·
3 authors
·
Open access
16
citations
Buying Brands at Both Regular Price and on Promotion over Time
Australasian Marketing Journal (AMJ)
·
2017
·
4 authors
18
citations
Does Double Jeopardy Apply Using Average Spend per Buyer as the Loyalty Metric?
Australasian Marketing Journal (AMJ)
·
2017
·
3 authors
15
citations
Marketers' Intuitions about the Sales Effectiveness of Advertisements
Journal of Marketing Behavior
·
2016
·
4 authors
·
Open access
13
citations
Advertising Budgeting: A Reinvestigation of the Evidence on Brand Size and Spend
Journal of Advertising
·
2015
·
4 authors
25
citations
Creative That Sells: How Advertising Execution Affects Sales
Journal of Advertising
·
2015
·
4 authors
49
citations
How to grow a brand: Retain or acquire customers?
Journal of Business Research
·
2013
·
4 authors
47
citations
More Mutter About Clutter
Journal of Advertising Research
·
2013
·
3 authors
39
citations
Marketing: Theory, Evidence, Practice
·
2013
·
1 author
·
book
44
citations
What’s Not to “Like?”
Journal of Advertising Research
·
2012
·
3 authors
122
citations
It’s a Dirichlet World
Journal of Advertising Research
·
2012
·
7 authors
75
citations
A better understanding of the structure of a wine market using the attribute of variety
International Journal of Business and Globalisation
·
2011
·
3 authors
21
citations
Do Growing Brands win Younger Consumers?
International Journal of Market Research
·
2010
·
2 authors
21
citations
Consideration sets for financial services brands
Journal of Financial Services Marketing
·
2009
·
3 authors
24
citations
Competition for memory retrieval between private label and national brands
Journal of Business Research
·
2009
·
4 authors
·
Open access
40
citations
Television: Back to the Future
Journal of Advertising Research
·
2009
·
3 authors
·
Open access
57
citations
Advertising Empirical Generalizations: Implications for Research and Action
Journal of Advertising Research
·
2009
·
2 authors
·
Open access
42
citations
Is Once Really Enough? Making Generalizations about Advertising’s Convex Sales Response Function
Journal of Advertising Research
·
2009
·
3 authors
33
citations
The Total Long-Term Sales Effects of Advertising: Lessons from Single Source
Journal of Advertising Research
·
2009
·
4 authors
·
Open access
20
citations
Today’s Advertising Laws: Will They Survive the Digital Revolution?
Journal of Advertising Research
·
2009
·
2 authors
16
citations
Evidence concerning the Importance of Perceived Brand Differentiation
Australasian Marketing Journal (AMJ)
·
2007
·
3 authors
110
citations
Can a brand outperform competitors on cross‐category loyalty? An examination of cross‐selling metrics in two financial services markets
Journal of Consumer Marketing
·
2006
·
3 authors
29
citations
Conceptualizing and measuring brand salience
Marketing Theory
·
2004
·
2 authors
212
citations
Brand and Advertising Awareness: A Replication and Extension of a Known Empirical Generalisation
Australasian Marketing Journal (AMJ)
·
2004
·
4 authors
62
citations
Brand Salience and Customer Defection in Subscription Markets
Journal of Marketing Management
·
2003
·
2 authors
47
citations
Management Perceptions of the Importance of Brand Awareness as an Indication of Advertising Effectiveness
·
2003
·
2 authors
142
citations
Measuring brand perceptions: Testing quantity and quality
Journal of Targeting Measurement and Analysis for Marketing
·
2003
·
2 authors
·
Open access
132
citations
Purchase Loyalty is Polarised into Either Repertoire or Subscription Patterns
Australasian Marketing Journal (AMJ)
·
2002
·
3 authors
150
citations
Market statistics for the Dirichlet model: Using the Juster scale to replace panel data
International Journal of Research in Marketing
·
2002
·
3 authors
90
citations
What is Differentiation and How Does it Work ?
Journal of Marketing Management
·
2001
·
2 authors
147
citations
Decision models or descriptive models?
International Journal of Research in Marketing
·
2000
·
3 authors
38
citations
Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication
Journal of Business Research
·
2000
·
2 authors
637
citations
Using Known Patterns in Image Data to Determine Brand Positioning
International Journal of Market Research
·
2000
·
2 authors
41
citations
Are Australasian brands different?
Journal of Product & Brand Management
·
1998
·
3 authors
39
citations
Loyalty programs and their impact on repeat-purchase loyalty patterns
International Journal of Research in Marketing
·
1997
·
2 authors
791
citations
Probabilistic Segmentation Modelling
Market Research Society Journal
·
1997
·
3 authors
21
citations
Brand Equity and Market-Based Assets of Professional Service Firms
Journal of Professional Services Marketing
·
1996
·
1 author
·
Open access
102
citations
Brand equity and market-based assets of professional service firms
Services Marketing Quarterly
·
1995
·
1 author
50
citations
Managing brand extension
Journal of Consumer Marketing
·
1993
·
1 author
52
citations
Marketing Orientation: More than Just Customer Focus
International Marketing Review
·
1991
·
1 author
64
citations
Competitive Marketing Strategy: Porter Revisited
Marketing Intelligence & Planning
·
1991
·
1 author
35
citations