Probabilistic Segmentation Modelling

C.J. Riquier · Sandra Luxton · Byron M. Sharp

21 citations0/0 files storedMarket Research Society Journal

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Customer churn and segmentation Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

Abstract

This paper presents an approach - probabilistic segmentation modelling -which combines two market research tools, the verbal probability scale and chi-square automatic interaction detection (CHAID). The technique is applied to a case study involving consumers' likely uptake of a new housing product in Australia.

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References

1997The Review of Economics and Statistics 1991Segmenting Markets with Conjoint Analysis 1987Market Segmentation: A Review 1959On the Predictive Value of Consumer Intentions and Attitudes 1980A Model-Free Approach for Analysis of Complex Contingency Data in Survey Research 1981Market Segmentation with Multivariate Aid

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