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Probabilistic Segmentation Modelling

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References

1997The Review of Economics and Statistics1,541 cited
1991Segmenting Markets with Conjoint Analysis481 cited
1987Market Segmentation: A Review384 cited
1959On the Predictive Value of Consumer Intentions and Attitudes100 cited
1980A Model-Free Approach for Analysis of Complex Contingency Data in Survey Research61 cited
1981Market Segmentation with Multivariate Aid34 cited

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2003Market segmentation by tourists’ sentiments138 cited
2010Understanding Japanese tourists’ shopping preferences using the Decision Tree Analysis method111 cited
2016CHAID algorithm as an appropriate analytical method for tourism market segmentation106 cited
2018Evaluation of the effectiveness of green practices in manufacturing sector using CHAID analysis54 cited
2011Retailing in post‐apartheid South Africa: the strategic positioning of Boardmans14 cited

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