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How to grow a brand: Retain or acquire customers? · Study

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ArticleHow to grow a brand: Retain or acquire customers?

Erica Riebe2013

Article2013

How to grow a brand: Retain or acquire customers?

Erica Riebe · Malcolm Wright · Philip Stern · Byron M. Sharp

47 citations·0/0 files stored·Journal of Business Research

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Customer churn and segmentation Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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References

1990Zero defections: quality comes to services.2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy 2004The Customer Relationship Management Process: Its Measurement and Impact on Performance 2003Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development 1996The loyalty effect: The hidden force behind growth, profits, and lasting value 2004Valuing Customers 2002The mismanagement of customer loyalty.2004Balancing Acquisition and Retention Resources to Maximize Customer Profitability

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2017Retailers' and manufacturers' price-promotion decisions: Intuitive or evidence-based?2018Are Promoters Valuable Customers? An Application of the Net Promoter Scale to Predict Future Customer Spend 2018Advertising spending patterns and competitor impact 2022Factors that influence manufacturer and store brand behavioral loyalty 2020The long-term erosion of repeat-purchase loyalty

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Year2013

Typearticle

Published2013-08-28

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations47

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1016/j.jbusres.2013.08.005

openalex_workW2017360210

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2021

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