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Malcolm Wright · Study
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Author
Malcolm Wright
37 works
· latest 2023
· 4 institutions
cluster: provisional
ORCID 0000-0003-3334-6414
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37
Citations
2,115
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Most cited in this library
The relative incidence of positive and negative word of mouth: A multi-category study
2007 · 336 citations
Purchase Loyalty is Polarised into Either Repertoire or Subscription Patterns
2002 · 150 citations
Fundamental patterns of in-store shopper behavior
2017 · 104 citations
Bias and variability in purchase intention scales
2007 · 100 citations
Market statistics for the Dirichlet model: Using the Juster scale to replace panel data
2002 · 90 citations
Works
37 shown
Remembering less, or needing less? Age-related differences in the purchase funnel
Marketing Letters
·
2023
·
4 authors
·
Open access
12
citations
A Framework for the Empirical Investigation of Mindfulness Meditative Development
Mindfulness
·
2023
·
9 authors
·
Open access
84
citations
Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments
Journal of Retailing and Consumer Services
·
2021
·
3 authors
67
citations
The effects of brand origin and country-of-manufacture on consumers' institutional perceptions and purchase decision-making
International Marketing Review
·
2020
·
5 authors
42
citations
An exploratory investigation of shopper behaviour in an immersive virtual reality store
Journal of Consumer Behaviour
·
2019
·
3 authors
84
citations
If you think about it more, do you want it more? The case of fairtrade
European Journal of Marketing
·
2019
·
3 authors
17
citations
Are Promoters Valuable Customers? An Application of the Net Promoter Scale to Predict Future Customer Spend
Australasian Marketing Journal (AMJ)
·
2018
·
3 authors
36
citations
Fundamental patterns of in-store shopper behavior
Journal of Retailing and Consumer Services
·
2017
·
8 authors
104
citations
Why familiar brands are sometimes harder to remember
European Journal of Marketing
·
2016
·
3 authors
30
citations
How to grow a brand: Retain or acquire customers?
Journal of Business Research
·
2013
·
4 authors
47
citations
Predicting future purchases with the Poisson log-normal model
Marketing Letters
·
2013
·
5 authors
29
citations
Does the duplication of viewing law apply to radio listening?
European Journal of Marketing
·
2013
·
2 authors
42
citations
It’s a Dirichlet World
Journal of Advertising Research
·
2012
·
7 authors
75
citations
New Brand Extensions
Journal of Advertising Research
·
2012
·
4 authors
20
citations
Some Philosophical Problems for Service-Dominant Logic in Marketing
Australasian Marketing Journal (AMJ)
·
2012
·
2 authors
22
citations
Predicting blood donation behaviour: further application of the theory of planned behaviour
Journal of Social Marketing
·
2011
·
3 authors
61
citations
Regularities in the consumption of a subscription service
Journal of Product & Brand Management
·
2011
·
3 authors
19
citations
Double jeopardy in brand defection
European Journal of Marketing
·
2010
·
2 authors
30
citations
A New Theorem for Optimizing the Advertising Budget
Journal of Advertising Research
·
2009
·
1 author
28
citations
The Ombudsman: Verification of Citations: Fawlty Towers of Knowledge?
INFORMS Journal on Applied Analytics
·
2008
·
2 authors
·
Open access
82
citations
Switching banks: Old bank gone but not forgotten
Journal of Financial Services Marketing
·
2007
·
3 authors
46
citations
Bias and variability in purchase intention scales
Journal of the Academy of Marketing Science
·
2007
·
2 authors
100
citations
The relative incidence of positive and negative word of mouth: A multi-category study
International Journal of Research in Marketing
·
2007
·
3 authors
336
citations
The Effect of Concept Formulation on Concept Test Scores
Journal of Product Innovation Management
·
2004
·
2 authors
·
Open access
41
citations
Predicting Willingness to Donate Blood
Australasian Marketing Journal (AMJ)
·
2003
·
3 authors
29
citations
Purchase Loyalty is Polarised into Either Repertoire or Subscription Patterns
Australasian Marketing Journal (AMJ)
·
2002
·
3 authors
150
citations
Market statistics for the Dirichlet model: Using the Juster scale to replace panel data
International Journal of Research in Marketing
·
2002
·
3 authors
90
citations
MANAGERS' KNOWLEDGE OF MARKETING PRINCIPLES : THE CASE OF NEW PRODUCT DEVELOPMENT
·
2002
·
2 authors
39
citations
The Effect of a New Brand Entrant on a Market
·
2001
·
2 authors
17
citations
Descriptive and evaluative attributes: what relevance to marketers?
Journal of Product & Brand Management
·
2000
·
4 authors
60
citations
Making Survey-Based Price Experiments More Accurate
Market Research Society Journal
·
1999
·
3 authors
14
citations
Are Australasian brands different?
Journal of Product & Brand Management
·
1998
·
3 authors
39
citations
A contingency model of marketing information
European Journal of Marketing
·
1998
·
2 authors
56
citations
PROGRESS IN MARKETING KNOWLEDGE
Adelaide Research & Scholarship (AR&S) (University of Adelaide)
·
1998
·
2 authors
46
citations
The dubious assumptions of segmentation and targeting
Management Decision
·
1996
·
1 author
42
citations
New Product Diffusion Models in Marketing: An Assessment of Two Approaches
·
1995
·
2 authors
55
citations
The Logical Limitations of Target Marketing
·
1994
·
2 authors
24
citations