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The relative incidence of positive and negative word of mouth: A multi-category study · Study

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ArticleThe relative incidence of positive and negative word of mouth: A multi-category study

Robert East2007

Article2007

The relative incidence of positive and negative word of mouth: A multi-category study

Robert East · Kathy Hammond · Malcolm Wright

336 citations·0/0 files stored·International Journal of Research in Marketing

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Digital Marketing and Social Media Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

2019Diffusion of Innovations 1 1975Judgment under Uncertainty: Heuristics and Biases 2003Diffusion of innovations.1982Judgment under uncertainty: Heuristics and biases 1995Customer Switching Behavior in Service Industries: An Exploratory Study 1993Social Desirability Bias and the Validity of Indirect Questioning 2004Using Online Conversations to Study Word-of-Mouth Communication 1998Customer Satisfaction and Word of Mouth

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2012Longitudinal study of digital marketing strategies targeting Millennials 2019Extending the Theory of Planned Behavior to Predict Tourism Destination Revisit Intention 2008Ad Lib : When Customers Create the Ad 2015Vocal Minority and Silent Majority: How Do Online Ratings Reflect Population Perceptions of Quality1 2012Word of mouth: measuring the power of individual messages 2016Sharing with Friends versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence

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2012On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmissionarticle · 5 shared references 2006Word-of-Mouth as Self-Enhancementpreprint · 5 shared references 2015Bias in the evaluation of research methodsarticle · 5 shared references 2008Measuring the impact of positive and negative word of mouth on brand purchase probabilityarticle · 4 shared references 2020The Polarity of Online Reviews: Prevalence, Drivers and Implicationsarticle · 4 shared references 2014Technology acceptance modeling of augmented reality at the point of sale: Can surveys be replaced by an analysis of online reviews?article · 4 shared references

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Year2007

Typearticle

Published2007-05-04

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations336

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.ijresmar.2006.12.004

openalex_workW1990406041

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2011The different roles of product originality and usefulness in generating word-of-mouth

2020The Polarity of Online Reviews: Prevalence, Drivers and Implications