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The different roles of product originality and usefulness in generating word-of-mouth · Study

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ArticleThe different roles of product originality and usefulness in generating word-of-mouth

Sarit Moldovan2011

Article2011

The different roles of product originality and usefulness in generating word-of-mouth

Sarit Moldovan · Jacob Goldenberg · Amitava Chattopadhyay

236 citations·0/0 files stored·International Journal of Research in Marketing

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Digital Marketing and Social Media Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

2006The Effect of Word of Mouth on Sales: Online Book Reviews 2012Diffusion of Innovations 2004Using Online Conversations to Study Word-of-Mouth Communication 1987Product/Consumption-Based Affective Responses and Postpurchase Processes 2009Diffusion of Innovations 1997Strategic Orientation of the Firm and New Product Performance 2003Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude 1991Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective

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2016The influence of EWOM characteristics on online repurchase intention 2013Negative online word-of-mouth: Behavioral indicator or emotional release?2015Understanding why consumers engage in electronic word-of-mouth communication: Perspectives from theory of planned behavior and justice theory 2022A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales 2021Influencer marketing: purchase intention and its antecedents

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2012Word of mouth: measuring the power of individual messagesarticle · 8 shared references 2011Making your online voice loud: the critical role of WOM informationarticle · 8 shared references 2012The effect of electronic word of mouth on brand image and purchase intentionarticle · 7 shared references 2013On Brands and Word of Moutharticle · 7 shared references 2014The Role of Product Originality, Usefulness and Motivated Consumer Innovativeness in New Product Adoption Intentionsarticle · 7 shared references 2011The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitudearticle · 6 shared references

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Year2011

Typearticle

Published2011-04-14

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations236

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.ijresmar.2010.11.003

openalex_workW2087348741

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2013

The Emotions that Drive Viral Video

2015Understanding the influence of C2C communication on purchase decision in online communities from a perspective of information adoption model

2017Understanding Consumer Interaction on Instagram: The Role of Satisfaction, Hedonism, and Content Characteristics