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Sarit Moldovan · Study
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Author
Sarit Moldovan
5 works
· latest 2018
· 3 institutions
cluster: provisional
ORCID 0000-0003-4127-0990
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Most cited in this library
The different roles of product originality and usefulness in generating word-of-mouth
2011 · 236 citations
Cellular automata modeling of resistance to innovations: Effects and solutions
2003 · 113 citations
Opinion leadership in small groups
2016 · 63 citations
“Share and scare”: Solving the communication dilemma of early adopters with a high need for uniqueness
2014 · 59 citations
Mind the Gap: How Smaller Numerical Differences Can Increase Product Attractiveness
2018 · 19 citations
Works
5 shown
Mind the Gap: How Smaller Numerical Differences Can Increase Product Attractiveness
Journal of Consumer Research
·
2018
·
3 authors
19
citations
Opinion leadership in small groups
International Journal of Research in Marketing
·
2016
·
4 authors
63
citations
“Share and scare”: Solving the communication dilemma of early adopters with a high need for uniqueness
Journal of Consumer Psychology
·
2014
·
3 authors
59
citations
The different roles of product originality and usefulness in generating word-of-mouth
International Journal of Research in Marketing
·
2011
·
3 authors
236
citations
Cellular automata modeling of resistance to innovations: Effects and solutions
Technological Forecasting and Social Change
·
2003
·
2 authors
113
citations