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ArticleDecision models or descriptive models?

Andrew S. C. Ehrenberg2000

Article2000

Decision models or descriptive models?

Andrew S. C. Ehrenberg · Neil R. Barnard · Byron M. Sharp

38 citations·0/0 files stored·International Journal of Research in Marketing

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Economic and Environmental Valuation

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References

2000Marketing management: analysis. planning. implementation and control 1983A Logit Model of Brand Choice Calibrated on Scanner Data 1997Loyalty programs and their impact on repeat-purchase loyalty patterns 1976Optimal Advertising and Optimal Quality 1990Double Jeopardy Revisited 1996ABELL F. Dereck, Defining The Business. The Starting Point of Strategic Planning . USA, Prentice Hall, Englewood Cliffs, New Jersey, 1980.1983A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок)1991Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science

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Year2000

Typearticle

Published2000-09-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations38

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0167-8116(00)00018-5

openalex_workW2038308494

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2021When Brands Go Dark

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