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ArticleComparing Methods of Brand Image Measurement

Carl Barrie Driesener2006

Article2006

Comparing Methods of Brand Image Measurement

Carl Barrie Driesener · Jenni Romaniuk

120 citations·0/0 files stored·International Journal of Market Research

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Corporate Identity and Reputation Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1971Three-Point Likert Scales Are Good Enough 1982On the Reliability and Predictive Validity of Purchase Intention Measures 2003Managing brand equity: a look at the impact of attributes 2001Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity 1979Testing Thirteen Attitude Scales for Agreement and Brand Discrimination 1997The variability of attitudinal repeat-rates 1990Robust Measures of Consumer Brand Beliefs

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Details

Year2006

Typearticle

Published2006-11-01

VenueInternational Journal of Market Research

ISSN-L1470-7853

Languageen

Citations120

Files0 public / 0

ShelfCorporate Identity and Reputation

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doi10.1177/147078530604800605

openalex_workW66730482

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