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Comparing Methods of Brand Image Measurement

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References

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2016What characterises luxury products? A study across three product categories52 cited
2015Understanding premium private labels: A consumer categorisation approach48 cited
2010

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Brand salience for fast-moving consumer goods: An empirically based model

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2008Comparing Methods of Measuring Brand Personality Traits45 cited

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2009Competition for memory retrieval between private label and national brands40 cited

2015Brand image and brand loyalty: Do they show the same deviations from a common underlying pattern?39 cited

2018The influence of packaging on consumers’ quality perception of carrots36 cited

2008Negative Brand Beliefs and Brand Usage36 cited

2017A comparison of brand equity strength across consumer segments and markets34 cited

2009Life after death? Analyzing post-defection consumer brand equity34 cited

2015Which Employers Offer Hope for Mainstream Job Opportunities for Disabled People?34 cited