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Life after death? Analyzing post-defection consumer brand equity · Study

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ArticleLife after death? Analyzing post-defection consumer brand equity

Svetlana Bogomolova2009

Article2009

Life after death? Analyzing post-defection consumer brand equity

Svetlana Bogomolova

34 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1957A Theory of Cognitive Dissonance 2017A Theory of Cognitive Dissonance 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1990Zero defections: quality comes to services.1995Customer Switching Behavior in Service Industries: An Exploratory Study 1971The Theory of Buyer Behavior 2006Brands and Branding: Research Findings and Future Priorities

Cited by

2013The study of service innovation for digiservice on loyalty 2013Old habits die hard: A tale of two failed companies and unwanted inheritance 2010Inactivity and the dynamics of relationship development: a proposed model 2019Effects of value and innovation on brand equity in retailing 2010Brand equity of defectors and never boughts in a business financial market 2017Exploring the incidence and antecedents of buying an FMCG brand and UPC for the first time

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2010Brand equity of defectors and never boughts in a business financial marketarticle · 26 shared references 2008Brand defection in a business-to-business financial servicearticle · 14 shared references 2008Positive and negative brand beliefs and brand defection/uptakearticle · 12 shared references 2008Negative Brand Beliefs and Brand Usagearticle · 12 shared references 2015Customer win-back: the role of attributions and perceptions in customers’ willingness to returnarticle · 11 shared references 2017A comparison of brand equity strength across consumer segments and marketsarticle · 11 shared references

Details

Year2009

Typearticle

Published2009-10-31

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations34

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2009.10.009

openalex_workW2011329439

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2011Under the marketers' radar: Commonly ignored triggers for brand repertoire changes

2011Reasons for non-consideration of brands and the role of prior experience