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Svetlana Bogomolova · Study
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Author
Svetlana Bogomolova
27 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0003-4449-6514
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26
Citations
1,259
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Most cited in this library
Nudging healthier food and beverage choices through salience and priming. Evidence from a systematic review
2016 · 307 citations
Fundamental patterns of in-store shopper behavior
2017 · 104 citations
Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation
2019 · 95 citations
A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention
2020 · 78 citations
Creating Engaging Health Promotion Campaigns on Social Media: Observations and Lessons From Fitbit and Garmin
2018 · 69 citations
Works
27 shown
Potential lateral and upstream consequences in the development and implementation of social prescribing in Australia
Australian and New Zealand Journal of Public Health
·
2024
·
2 authors
·
Open access
8
citations
Behavioural and psychographic characteristics of supermarket catalogue users
Journal of Retailing and Consumer Services
·
2021
·
6 authors
19
citations
Analyzing proprietary, private label, and non-brands in fresh produce purchases
International Journal of Market Research
·
2020
·
4 authors
·
Open access
16
citations
A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention
Psychology and Marketing
·
2020
·
5 authors
78
citations
The fallacy of the heavy buyer: Exploring purchasing frequencies of fresh fruit and vegetable categories
Journal of Retailing and Consumer Services
·
2019
·
5 authors
·
Open access
27
citations
Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation
Journal of Business Research
·
2019
·
5 authors
95
citations
Comparing two supermarket layouts: The effect of a middle aisle on basket size, spend, trip duration and endcap use
Journal of Retailing and Consumer Services
·
2018
·
3 authors
40
citations
How the layout of a unit price label affects eye-movements and product choice: An eye-tracking investigation
Journal of Business Research
·
2018
·
4 authors
·
Open access
52
citations
Creating Engaging Health Promotion Campaigns on Social Media: Observations and Lessons From Fitbit and Garmin
Journal of Medical Internet Research
·
2018
·
6 authors
·
Open access
69
citations
Getting a “sweet” deal: does healthfulness of a sub-brand influence consumer loyalty?
European Journal of Marketing
·
2018
·
3 authors
·
Open access
19
citations
Assessing the sales effectiveness of differently located endcaps in a supermarket
Journal of Retailing and Consumer Services
·
2018
·
7 authors
24
citations
Exploring the incidence and antecedents of buying an FMCG brand and UPC for the first time
Journal of Retailing and Consumer Services
·
2017
·
5 authors
15
citations
Fundamental patterns of in-store shopper behavior
Journal of Retailing and Consumer Services
·
2017
·
8 authors
104
citations
Retailers' and manufacturers' price-promotion decisions: Intuitive or evidence-based?
Journal of Business Research
·
2017
·
3 authors
·
Open access
47
citations
A descriptive analysis of consumer’s price promotion literacy skills
International Journal of Retail & Distribution Management
·
2016
·
2 authors
15
citations
Nudging healthier food and beverage choices through salience and priming. Evidence from a systematic review
Food Quality and Preference
·
2016
·
4 authors
·
review
307
citations
Socio-Demographic Differences in Supermarket Shopper Efficiency
Australasian Marketing Journal (AMJ)
·
2016
·
4 authors
17
citations
Lack of Efficacy of a Salience Nudge for Substituting Selection of Lower-Calorie for Higher-Calorie Milk in the Work Place
Nutrients
·
2015
·
3 authors
·
Open access
22
citations
Price promotion landscape in the US and UK: Depicting retail practice to inform future research agenda
Journal of Retailing and Consumer Services
·
2015
·
5 authors
60
citations
Validating Bluetooth logging as metric for shopper behaviour studies
Journal of Retailing and Consumer Services
·
2014
·
3 authors
·
Open access
29
citations
Under the marketers' radar: Commonly ignored triggers for brand repertoire changes
Journal of Marketing Management
·
2011
·
2 authors
14
citations
Reasons for non-consideration of brands and the role of prior experience
Journal of Brand Management
·
2011
·
2 authors
14
citations
Brand equity of defectors and never boughts in a business financial market
Industrial Marketing Management
·
2010
·
2 authors
21
citations
Life after death? Analyzing post-defection consumer brand equity
Journal of Business Research
·
2009
·
1 author
34
citations
Brand defection in a business-to-business financial service
Journal of Business Research
·
2008
·
2 authors
38
citations
Positive and negative brand beliefs and brand defection/uptake
European Journal of Marketing
·
2008
·
3 authors
50
citations
Variation in brand trust scores
Journal of Targeting Measurement and Analysis for Marketing
·
2005
·
2 authors
·
Open access
25
citations