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Brand equity of defectors and never boughts in a business financial market · Study

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ArticleBrand equity of defectors and never boughts in a business financial market

Svetlana Bogomolova2010

Article2010

Brand equity of defectors and never boughts in a business financial market

Svetlana Bogomolova · Jenni Romaniuk

21 citations·0/0 files stored·Industrial Marketing Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Customer Service Quality and Loyalty

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 21 citations exist upstream.

References

1980Understanding Attitudes and Predicting Social Behavior 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1995Customer Switching Behavior in Service Industries: An Exploratory Study 2006Brands and Branding: Research Findings and Future Priorities 2003Brand Synthesis: The Multidimensionality of Brand Knowledge 1993Consumer Behavior: Buying, Having and Being 2000Cultivating Service Brand Equity 1998Common Methods Bias: Does Common Methods Variance Really Bias Results?

Cited by

2017Advertisement Typicality: A Longitudinal Experiment

Details

Year2010

Typearticle

Published2010-03-21

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations21

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1016/j.indmarman.2010.02.023

openalex_workW2052596748

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