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Life after death? Analyzing post-defection consumer brand equity
16 references·8 citing·35 second hop
Life after death? Analyzing post-defection consumer brand equity (2009)Life after death? Analyzing post-defectio…A Theory of Cognitive Dissonance (2017)A Theory of Cognitive Dissona…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…"Migrating" to New Service Providers: Toward a Unifying Framework of Consumers' Switching Behaviors (2004)"Migrating" to New Service Pr…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…Cultivating Service Brand Equity (2000)Cultivating Service Brand Equ…Common Methods Bias: Does Common Methods Variance Really Bias Results? (1998)Common Methods Bias: Does Com…Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Customer Switching Behavior i…Consumer Behavior: Buying, Having and Being (1993)Consumer Behavior: Buying, Ha…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Zero defections: quality comes to services. (1990)Zero defections: quality come…Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study (1983)Negative Word-of-Mouth by Dis…Direct Experience And Attitude-Behavior Consistency (1981)Direct Experience And Attitud…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…The Theory of Buyer Behavior (1971)The Theory of Buyer BehaviorReadings in Attitude Theory and Measurement (1968)Readings in Attitude Theory a…A Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…Effects of value and innovation on brand equity in retailing (2019)Effects of value and innovati…Exploring the incidence and antecedents of buying an FMCG brand and UPC for the first time (2017)Exploring the incidence and a…The study of service innovation for digiservice on loyalty (2013)The study of service innovati…Old habits die hard: A tale of two failed companies and unwanted inheritance (2013)Old habits die hard: A tale o…Under the marketers' radar: Commonly ignored triggers for brand repertoire changes (2011)Under the marketers' radar: C…Reasons for non-consideration of brands and the role of prior experience (2011)Reasons for non-consideration…Inactivity and the dynamics of relationship development: a proposed model (2010)Inactivity and the dynamics o…Brand equity of defectors and never boughts in a business financial market (2010)Brand equity of defectors and…Measuring Service Quality: A Reexamination and Extension (1992)Relational Benefits in Services Industries: The Customer's Perspective (1998)A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery (1999)Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters (2000)The Discovery of Grounded Theory (2017)Dimensions of Consumer Expertise (1987)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Evolution of Loyalty Intentions (2006)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Holistic Package Design and Consumer Brand Impressions (2008)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)A National Customer Satisfaction Barometer: The Swedish Experience (1992)The Behavioral Consequences of Service Quality (1996)Whence Consumer Loyalty? 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this work references cited by second hop

References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 2017A Theory of Cognitive Dissonance18,122 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1990Zero defections: quality comes to services.5,373 cited
  • 1995Customer Switching Behavior in Service Industries: An Exploratory Study2,903 cited
  • 1971The Theory of Buyer Behavior2,797 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 1968Readings in Attitude Theory and Measurement2,124 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 1983Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study1,808 cited
  • 1993Consumer Behavior: Buying, Having and Being1,744 cited
  • 2000Cultivating Service Brand Equity1,733 cited
  • 1998Common Methods Bias: Does Common Methods Variance Really Bias Results?1,380 cited
  • 1981Direct Experience And Attitude-Behavior Consistency1,215 cited
  • 2004"Migrating" to New Service Providers: Toward a Unifying Framework of Consumers' Switching Behaviors

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Cited by

  • 2013The study of service innovation for digiservice on loyalty53 cited
  • 2013Old habits die hard: A tale of two failed companies and unwanted inheritance40 cited
  • 2010Inactivity and the dynamics of relationship development: a proposed model33 cited
  • 2019Effects of value and innovation on brand equity in retailing24 cited
  • 2010Brand equity of defectors and never boughts in a business financial market21 cited
  • 2017Exploring the incidence and antecedents of buying an FMCG brand and UPC for the first time15 cited
  • 2011Under the marketers' radar: Commonly ignored triggers for brand repertoire changes14 cited
  • 2011Reasons for non-consideration of brands and the role of prior experience14 cited