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Generic Brands versus National Brands and Store Brands

3 references·16 citing·50 second hop

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References

1971Price, brand name, and product composition characteristics as determinants of perceived quality.676 cited
1974Brand Choice Behavior as a Function of Information Load: Replication and Extension509 cited
1977Information Acquisition Behavior in Brand Choice Situations406 cited

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2017Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat70 cited
2011Store Brand Purchase Intention: Effects of Risk, Quality, Familiarity and Store Brand Shelf Space70 cited
2009Perceptual categorization of private labels and national brands68 cited
2006Profiling consumers of own brands and national brands using human personality64 cited
2012Does advertising matter to store brand purchase intention? A conceptual framework53 cited
2011The relative importance of brand‐packaging, price and taste in affecting brand preferences52 cited
2015Understanding premium private labels: A consumer categorisation approach48 cited
2015Consumer responses to elimination of overpackaging on private label products47 cited
2012The value of private label brands to U.S. consumers: An objective and subjective assessment42 cited
2012The Relationship between Store Brand and Customer Loyalty in Retailing in Malaysia41 cited
2009

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Third generation of retailer brands – retailer expectations and consumer response

41 cited

2014The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea39 cited

2015Thai consumers’ purchase decisions and private label brands36 cited

2021A game theoretic approach for analyzing the competition between national and store brands by considering store loyalty35 cited

2014The real difference between consumers' perceptions of private labels and national brands31 cited

2013What matters to store Brand Equity? An approach to Spanish large retailing in a downturn context31 cited