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Daryl Travis · Study

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Daryl Travis

2 works· latest 2001cluster: provisional

h-index2

i102

Citations185

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Most cited in this library

BRANDING IN THE DIGITAL AGE2001 · 131 citations
Emotional Branding : How Successful Brands Gain the Irrational Edge2000 · 54 citations

Works

2 shown

BRANDING IN THE DIGITAL AGE

Journal of Business Strategy·2001·1 author

131citations

Emotional Branding : How Successful Brands Gain the Irrational Edge

·2000·1 author·book

54citations