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Emotional Branding : How Successful Brands Gain the Irrational Edge · Study

BookEmotional Branding : How Successful Brands Gain the Irrational Edge

Daryl Travis2000

Book2000

Emotional Branding : How Successful Brands Gain the Irrational Edge

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Literature, Culture, and Aesthetics

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Year2000

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Published2000-09-07

Languageen

Citations54

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ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW581508024

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