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• 2007Political Culture Jamming: The Dissident Humor of "The Daily Show With Jon Stewart"98 cited
• 2009Corporate Logo Tattoos and the Commodification of the Body43 cited
• 2016Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment43 cited
• 2012Key drivers of automobile brand choice in sub‐Saharan Africa: the case of Ghana40 cited
• 2015Kill it or keep it?: The weak brand retain-or-discard decision in brand portfolio management37 cited
• 2013Brand management in small and medium-sized (SME) retailers: A future research agenda33 cited
• 2008The Gender of Branding: Early Nike Women's Advertising as a Feminist Antenarrative32 cited
• 2017The example application of genetic algorithm for the framework of cultural and creative brand design in Tamsui Historical Museum29 cited
• 2015An Empirical Study on the effect of Brand Equity of Mobile Phones on Customer Satisfaction23 cited
• 2006A CONCEPTUAL ANALYSIS OF BRAND LOYALTY AS CORE DIMENSION OF BRAND EQUITY19 cited
• 1969The Role of Brand in a Consumer Culture: Can Strong Brands Serve as a Substitute for a Relationship with God?16 cited
• 2018The Influence of Emotional Factors in the Purchase of Children Products and Brands13 cited
• 2020Conceptualising online fashion brand recognition: scale development and validation