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Virginie de Barnier

21 works· latest 2023· 5 institutionscluster: provisionalORCID 0000-0002-5596-2448

h-index15

i1016

Citations904

Works here21

Most cited in this library

Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands2012 · 224 citations
Cognitive outcomes of brand heritage: A signaling perspective2018 · 168 citations
Brand heritage as a temporal perception: conceptualisation, measure and consequences2019 · 74 citations
Towards a micro conception of brand personality: An application for print media brands in a French context2012 · 62 citations
Brand heritage: The past in the service of brand management2017 · 53 citations

Works

21 shown

In platform we trust: How interchangeability affects trust decisions in collaborative consumption

Technological Forecasting and Social Change·2023·4 authors·Open access

24citations

Why and when is older better? The role of brand heritage and of the product category in the evaluation of brand longevity

Journal of Business Research·2021·3 authors

40citations

The Dark Side of Luxury: When Negative Emotions Are Felt by Very Wealthy Consumers

Palgrave advances in luxury·2019·2 authors·chapter

7citations

Brand heritage as a temporal perception: conceptualisation, measure and consequences

Journal of Marketing Management·2019·3 authors

74citations

Cognitive outcomes of brand heritage: A signaling perspective

Journal of Business Research·2018·4 authors·Open access

168citations

Brands using historical references: a consumers’ perspective

Journal of Brand Management·2017

Brand heritage: The past in the service of brand management

Recherche et Applications en Marketing (English Edition)·2017·2 authors

53citations

Patrimoine de marque : le passé au service du management de la marque

Recherche et Applications en Marketing (French Edition)·2017·2 authors

16citations

Luxury watch possession and dispossession from father to son: A poisoned gift?

Journal of Business Research·2016·3 authors

49citations

J’aime mon musée : la perception esthétique des enfants et leur rapport à l’art

Management & Avenir·2015·3 authors·Open access

4citations

Culture and Luxury: An Analysis of Luxury Perceptions across Frontiers

Gabler Verlag eBooks·2012·2 authors·chapter

26citations

Les lecteurs sont-ils capables d'anthropomorphiser leur magazine ?

Management & Avenir·2009·2 authors·Open access

18citations

HOW WELL DOES BRAND PERSONALITY PREDICT BRAND CHOICE? A MEASUREMENT SCALE AND ANALYSIS USING BINARY REGRESSION MODELS

RePEc: Research Papers in Economics·2005·5 authors·preprint·Open access

16citations

Le rôle des émotions sur l'attitude envers la marque (Ab): pour une médiation totale de l'attitude envers le message (Aad)

Recherche et Applications en Marketing (French Edition)·2002·1 author·Open access

33citations