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Rafael Anaya‐Sánchez · Study
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Author
Rafael Anaya‐Sánchez
12 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0003-3327-2793
Works
12 shown
Impact of perceived value on intention to use voice assistants: The moderating effects of personal innovativeness and experience
Psychology and Marketing
·
2023
·
4 authors
·
Open access
84
citations
Brand personality: Current insights and future research directions
Journal of Business Research
·
2023
·
4 authors
·
Open access
49
citations
The customer retail app experience: Implications for customer loyalty
Journal of Retailing and Consumer Services
·
2021
·
4 authors
·
Open access
175
citations
Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use
Journal of Retailing and Consumer Services
·
2021
·
4 authors
·
Open access
331
citations
Influencer marketing: brand control, commercial orientation and post credibility
Journal of Marketing Management
·
2020
·
6 authors
·
Open access
147
citations
Behind influencer marketing: key marketing decisions and their effects on followers’ responses
Journal of Marketing Management
·
2020
·
4 authors
·
Open access
335
citations
Promote or Perish? A brief note on academic social networking sites and academic reputation
Journal of Marketing Management
·
2019
·
6 authors
·
Open access
16
citations
The impact of affective and cognitive app experiences on loyalty towards retailers
Journal of Retailing and Consumer Services
·
2019
·
4 authors
145
citations
Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites
Computers in Human Behavior
·
2019
·
3 authors
·
Open access
309
citations
Exploring the impacts of interactions, social presence and emotional engagement on active collaborative learning in a social web-based environment
Computers & Education
·
2018
·
4 authors
·
Open access
303
citations
DMO online platforms: Image and intention to visit
Tourism Management
·
2017
·
4 authors
·
Open access
351
citations
Evolution of the Web
Progress in IS
·
2015
·
4 authors
·
chapter
7
citations