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Kathleen Cleeren · Study

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Kathleen Cleeren

6 works· latest 2017· 2 institutionscluster: provisionalORCID 0000-0001-7279-7483

h-index6

i106

Citations974

Works here6

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Most cited in this library

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises2012 · 339 citations
Weathering product-harm crises2007 · 225 citations
Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research2017 · 204 citations
Intra- and Interformat Competition Among Discounters and Supermarkets2009 · 143 citations
The Clash of the Titans: On Retailer and Manufacturer Vulnerability in Conflict Delistings2016 · 42 citations

Works

6 shown

Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research

Journal of the Academy of Marketing Science·2017·3 authors·Open access

204citations

The Clash of the Titans: On Retailer and Manufacturer Vulnerability in Conflict Delistings

Journal of Marketing·2016·3 authors·Open access

42citations

Using advertising and price to mitigate losses in a product-harm crisis

Business Horizons·2014·1 author

21citations

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

Journal of Marketing·2012·3 authors·Open access

339citations

Intra- and Interformat Competition Among Discounters and Supermarkets

Marketing Science·2009·4 authors·Open access

143citations

Weathering product-harm crises

Journal of the Academy of Marketing Science·2007·3 authors·Open access

225citations