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Using advertising and price to mitigate losses in a product-harm crisis · Study

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ArticleUsing advertising and price to mitigate losses in a product-harm crisis

Kathleen Cleeren2014

Article2014

Using advertising and price to mitigate losses in a product-harm crisis

Kathleen Cleeren

21 citations·0/0 files stored·Business Horizons

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Corporate Identity and Reputation

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References

1998Brand Equity as a Signaling Phenomenon 2000Consumer Response to Negative Publicity: The Moderating Role of Commitment 2000Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations 2010Positive Effects of Negative Publicity: When Negative Reviews Increase Sales 1978Causal inferences about communicators and their effect on opinion change.2005When more blame is better than less: The implications of internal vs. external attributions for the repair of trust after a competence- vs. integrity-based trust violation 2007The Impact of a Product-Harm Crisis on Marketing Effectiveness 2006When Will a Brand Scandal Spill Over, and how Should Competitors Respond?

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2017Let Me Make It Up to You: Understanding the Mitigative Ability of Corporate Social Responsibility Following Product Recalls 2023Price and quality competition while envisioning a quality-related product recall 2023Should a powerful manufacturer collaborate with a risky supplier? Pre-recall vs. post-recall strategies in product harm crisis management 2016Product quality choice in two-echelon supply chains under post-sale liability: insights from wholesale price contracts

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2017Marketing research on product-harm crises: a review, managerial implications, and an agenda for future researcharticle · 8 shared references 2010Opportunities and threats for competitors in product‐harm crisesarticle · 7 shared references 2016How emerging market investors' value competitors' customer equity: Brand crisis spillover in Chinaarticle · 7 shared references 2018A real product scandal’s impact on a high-equity brand: a new approach to assessing scandal impactarticle · 7 shared references 2018Promotions as competitive reactions to recalls and their consequencesarticle · 7 shared references 2018Advertising strategy and its effectiveness on consumer online search in a defaming product-harm crisisarticle · 7 shared references

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Year2014

Typearticle

Published2014-11-22

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations21

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.bushor.2014.10.005

openalex_workW2004042010

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2021The cloud and its silver lining: negative and positive spillovers from automotive recalls