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Using advertising and price to mitigate losses in a product-harm crisis

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References

1998Brand Equity as a Signaling Phenomenon1,968 cited
2000Consumer Response to Negative Publicity: The Moderating Role of Commitment1,056 cited
2000Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations982 cited
2010Positive Effects of Negative Publicity: When Negative Reviews Increase Sales659 cited
1978Causal inferences about communicators and their effect on opinion change.633 cited
2005When more blame is better than less: The implications of internal vs. external attributions for the repair of trust after a competence- vs. integrity-based trust violation560 cited
2007The Impact of a Product-Harm Crisis on Marketing Effectiveness407 cited
2006When Will a Brand Scandal Spill Over, and how Should Competitors Respond?380 cited
2012Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises339 cited
2007Weathering product-harm crises225 cited
2011Consumer learning in a turbulent Market environment: Modeling Consumer Choice Dynamics after a Product-harm Crisis156 cited
1998Product-Harm Crises and the Signaling Ability of Brands66 cited
2005Narrow Focusing: Why the Relative Position of a Good in Its Category Matters More Than It Should63 cited
1994WHAT DOES REPUTATION REALLY ASSURE? THE RELATIONSHIP OF TRADEMARKS TO EXPECTATIONS AND LEGAL REMEDIES

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62 cited

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2017Let Me Make It Up to You: Understanding the Mitigative Ability of Corporate Social Responsibility Following Product Recalls45 cited
2023Price and quality competition while envisioning a quality-related product recall23 cited
2023Should a powerful manufacturer collaborate with a risky supplier? Pre-recall vs. post-recall strategies in product harm crisis management21 cited
2016Product quality choice in two-echelon supply chains under post-sale liability: insights from wholesale price contracts17 cited
2021The cloud and its silver lining: negative and positive spillovers from automotive recalls14 cited