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Marko Grünhagen · Study

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Marko Grünhagen

19 works· latest 2020· 3 institutionscluster: provisionalORCID 0000-0001-7716-0764

h-index17

i1017

Citations1,309

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Most cited in this library

Franchising Research Frontiers for the Twenty-First Century2011 · 194 citations
A cross-cultural examination of the relationship between materialism and individual values2005 · 154 citations
Entrepreneurs or Investors: Do Multi‐unit Franchisees Have Different Philosophical Orientations?2005 · 153 citations
Cross-cultural examination of online shopping behavior: A comparison of Norway, Germany, and the United States2011 · 135 citations
Does the Franchisor Provide Value to Franchisees? Past, Current, and Future Value Assessments of Two Franchisee Types2003 · 129 citations

Works

19 shown

Differences in Work Expectations of Generation Y and Generation Z: An Empirical Investigation in Croatia

·2020·4 authors

6citations

When do franchisors select entrepreneurial franchisees? An organizational identity perspective

Journal of Business Research·2016·4 authors·Open access

50citations

Complementary IT resources for enabling technological opportunism

Information & Management·2016·4 authors·Open access

18citations

International Franchising Research: Some Thoughts on the What, Where, When, and How

Journal of Marketing Channels·2014·2 authors

69citations

E-business implementation and performance: analysis of mediating factors

Internet Research·2014·4 authors

48citations

Technological opportunism effects on IT adoption, intra-firm diffusion and performance: Evidence from the U.S. and Spain

Journal of Business Research·2013·4 authors

46

citations

Emerging Consumer Perspectives on American Franchise Offerings: Variety Seeking Behavior in China*

Journal of Small Business Management·2012·3 authors

40citations

Cross-cultural examination of online shopping behavior: A comparison of Norway, Germany, and the United States

Journal of Business Research·2011·5 authors

135citations

Franchising Research Frontiers for the Twenty-First Century

Journal of Retailing·2011·3 authors

194citations

The Institutional Foundations of Materialism in Western Societies

Journal of Macromarketing·2009·10 authors

78citations

An empirical investigation of framing effects in negotiations: A study of single‐family home sales

Psychology and Marketing·2008·3 authors

9citations

Entrepreneurial and Small Business Marketing: An Introduction

Journal of Small Business Management·2008·2 authors

18citations

Norwegian Internet Shopping Sites: An Application & Extension of the Technology Acceptance Model

Journal of Global Information Technology Management·2007·5 authors

20citations

Entrepreneurs or Investors: Do Multi‐unit Franchisees Have Different Philosophical Orientations?

Journal of Small Business Management·2005·2 authors·Open access

153citations

A cross-cultural examination of the relationship between materialism and individual values

Journal of Economic Psychology·2005·3 authors

154citations

The dynamics of store hour changes and consumption behavior

European Journal of Marketing·2003·3 authors

25citations

Does the Franchisor Provide Value to Franchisees? Past, Current, and Future Value Assessments of Two Franchisee Types

Journal of Small Business Management·2003·2 authors

129citations

The Integration of EDI and the Internet

Information Systems Management·2003·3 authors

28citations

Is bigger better?

International Journal of Entrepreneurial Behaviour & Research·2002·2 authors

89citations