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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Asif Ali Safeer · Study

Home/Author

Asif Ali Safeer

9 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0001-5877-1201

h-index9

i109

Citations607

Works here9

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Most cited in this library

The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective2020 · 152 citations
Role of corporate social responsibility authenticity in developing perceived brand loyalty: a consumer perceptions paradigm2022 · 110 citations
Impact of perceived brand authenticity on consumer behavior: an evidence from generation Y in Asian perspective2021 · 86 citations
Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude: a cross-cultural Asian perspective2021 · 64 citations
Role of brand experience in predicting consumer loyalty2021 · 63 citations

Works

9 shown

Transforming customers into evangelists: influence of online brand experience on relationship quality and brand evangelism in the banking industry

Asia Pacific Journal of Marketing and Logistics·2023·2 authors

34citations

Role of corporate social responsibility authenticity in developing perceived brand loyalty: a consumer perceptions paradigm

Journal of Product & Brand Management·2022·2 authors

110citations

Firm innovation activities and consumer brand loyalty: A path to business sustainability in Asia

Frontiers in Psychology·2022·3 authors·Open access

21citations

Consumer Perceptions of Brand Localness and Globalness in Emerging Markets: A Cross-Cultural Context

Frontiers in Psychology·2022·4 authors·Open access

36citations

Effects of perceived brand localness and perceived brand globalness on consumer behavioral intentions in emerging markets

Management Decision·2022·4 authors

41citations

Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude: a cross-cultural Asian perspective

Asia Pacific Journal of Marketing and Logistics·2021·4 authors

64citations

Role of brand experience in predicting consumer loyalty

Marketing Intelligence & Planning·2021·5 authors

63citations

Impact of perceived brand authenticity on consumer behavior: an evidence from generation Y in Asian perspective

International Journal of Emerging Markets·2021·5 authors

86citations

The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective

Asia Pacific Journal of Marketing and Logistics·2020·3 authors

152citations