S
Zodix
Study
Academic Library
Search
Shelves
Open access
Sign in
Search or jump to…
⌘K
W. Ronald Lane · Study
Home
/
Author
W. Ronald Lane
4 works
· latest 2000
· 1 institutions
cluster: provisional
Follow
Claim this profile
h-index
4
i10
3
Citations
217
Works here
4
50
85
00
Most cited in this library
Kleppners Advertising Procedure
1950 · 161 citations
Creative Strategies in Highly Creative Domestic and International Television Advertising
1985 · 29 citations
Advertising: A Framework
2000 · 18 citations
Methods of Presentation Used in Clio-Winning Television Commercials
1985 · 9 citations
Works
4 shown
Advertising: A Framework
·
2000
·
1 author
·
book
18
citations
Methods of Presentation Used in Clio-Winning Television Commercials
Journalism Quarterly
·
1985
·
4 authors
9
citations
Creative Strategies in Highly Creative Domestic and International Television Advertising
International Journal of Advertising
·
1985
·
4 authors
29
citations
Kleppners Advertising Procedure
·
1950
·
2 authors
·
book
161
citations