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Methods of Presentation Used in Clio-Winning Television Commercials · Study

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ArticleMethods of Presentation Used in Clio-Winning Television Commercials

Leonard N. Reid1985

Article1985

Methods of Presentation Used in Clio-Winning Television Commercials

Leonard N. Reid · W. Ronald Lane · Leila S. Wenthe · Otto W. Smith

9 citations·0/0 files stored·Journalism Quarterly

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Media Studies and Communication Journalism and Media Studies Marketing and Advertising Strategies

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2018Judgments of Highly Creative Advertising: Presence of Functional Matching and the FCB Planning Model in Clio-Winning Advertisements

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Year1985

Typearticle

Published1985-09-01

VenueJournalism Quarterly

ISSN-L0196-3031

Languageen

Citations9

Files0 public / 0

ShelfMedia Studies and Communication

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doi10.1177/107769908506200314

openalex_workW2017164640

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