SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Methods of Presentation Used in Clio-Winning Television Commercials
0 references·1 citing·4 second hop
Methods of Presentation Used in Clio-Winning Television Commercials (1985)Methods of Presentation Used in Clio-Winn…Judgments of Highly Creative Advertising: Presence of Functional Matching and the FCB Planning Model in Clio-Winning Advertisements (2018)Judgments of Highly Creative …The Functional Approach to the Study of Attitudes (1960)Reliability of Nominal Data Based on Qualitative Judgments (1989)A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)The influence of advertising creativity on the effectiveness of commercial and public service advertisements: A dual‐task study (2021)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 2018Judgments of Highly Creative Advertising: Presence of Functional Matching and the FCB Planning Model in Clio-Winning Advertisements8 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work