S
Zodix
Study
Academic Library
Search
Shelves
Open access
Sign in
Search or jump to…
⌘K
William R. Gombeski · Study
Home
/
Author
William R. Gombeski
6 works
· latest 1998
· 2 institutions
cluster: provisional
Follow
Claim this profile
h-index
6
i10
6
Citations
96
Works here
6
88
90
91
93
95
98
Most cited in this library
How physicians make referrals.
1993 · 31 citations
Positioning your service to target key buying influences: the case of referring physicians and hospitals
1995 · 23 citations
Evaluating promotional strategy effectiveness for a health care organization
1988 · 12 citations
Influencing decision-making of referring physicians.
1990 · 10 citations
Effective internal marketing: the challenge of the 1990s.
1991 · 10 citations
Works
6 shown
Better marketing through a principles-based model.
PubMed
·
1998
·
1 author
10
citations
Positioning your service to target key buying influences: the case of referring physicians and hospitals
Journal of Services Marketing
·
1995
·
3 authors
23
citations
How physicians make referrals.
PubMed
·
1993
·
4 authors
31
citations
Effective internal marketing: the challenge of the 1990s.
PubMed
·
1991
·
3 authors
10
citations
Influencing decision-making of referring physicians.
PubMed
·
1990
·
3 authors
10
citations
Evaluating promotional strategy effectiveness for a health care organization
Journal of Business Research
·
1988
·
4 authors
12
citations