Article1991

Effective internal marketing: the challenge of the 1990s.

Peter N. Lee · William R. Gombeski · H Doremus

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Marketing and Advertising Strategies Public Relations and Crisis Communication Healthcare, Law, Governance, and Management Studies

Abstract

Results of a recent public opinion study suggest that health care provider organizations are not taking advantage of several important public relations and internal marketing channels to educate the public through their employees. As increasing pressures on health care providers from other segments of the health care industry result in reduced revenues, lower margins, and downsizing, health care marketers and public relations managers should reassess their internal marketing efforts.

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