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J. Douglas McConnell · Study

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J. Douglas McConnell

5 works· latest 1968· 1 institutionscluster: provisional

h-index5

i105

Citations496

Works here5

68

Most cited in this library

The Development of Brand Loyalty: An Experimental Study1968 · 191 citations
The Price-Quality Relationship in an Experimental Setting1968 · 135 citations
Effect of pricing on perception of product quality.1968 · 78 citations
An Experimental Examination of the Price-Quality Relationship1968 · 70 citations
Repeat-Purchase Estimation and the Linear Learning Model1968 · 22 citations

Works

5 shown

The Price-Quality Relationship in an Experimental Setting

Journal of Marketing Research·1968·1 author

135citations

Repeat-Purchase Estimation and the Linear Learning Model

Journal of Marketing Research·1968·1 author

22citations

The Development of Brand Loyalty: An Experimental Study

Journal of Marketing Research·1968·1 author

191citations

Effect of pricing on perception of product quality.

Journal of Applied Psychology·1968·1 author

78citations

An Experimental Examination of the Price-Quality Relationship

The Journal of Business·1968·1 author

70citations